Learn How You Can Be Part of  Activating The Valley Today!


Get Involved

We believe everyone in the Sun Devil community can get involved, whether they are a local business owner, student-athlete, or just a fan of Sun Devil Athletics. Connectivity is the key and we’re here to provide that.

Sun Devil Alumni Worldwide

Alumni Living In The Valley


ASU Alumni Remain In AZ After Graduation

Our Mission

Activate Sports Management was established to connect the local business community with the broader ASU community, in order to create economic opportunities for all.


Create Opportunities

Connect local businesses with current student-athletes to help facilitate economic opportunities.

Increase Engagement

Partner with local businesses to provide discounts and specials in order to drive fan engagement and attendance at athletic events.

Resource Center

Host youth and community events such as sports camps or career fairs, to expose those groups to Sun Devils from a variety of career fields.

Thank You to the following businesses for leading the way in “Activating the Valley”.

These local businesses are leading the way in supporting the ASU community. We’re always looking to add to our network so if you know of a business that wants to get “activated” please let us know. Click on the map pins for business details.

Real Change Starts With Us

When Sun Devils support Sun Devils, big things can happen. Many of the ways we can support ASU athletics off the field, can help provide the resources we need on the field. Do you know of a business or non profit organization that supports ASU? Let us know and we’ll get in touch with them.

Game Day Activation

The next upcoming event will be announced in the near future.


If you’d rather get involved in a different way, our friends below offer a variety of ways to give. If you don’t know what makes the most sense for you, just contact us and we’ll help you get involved, however you want to get involved.

Sun Devil Club

The Sun Devil Club is the primary fundraising arm for Arizona State University Sun Devil Athletics.

Pat Tillman Foundation

Empowers military service members, veterans and spouses with academic scholarships and leadership development.

Sun Devil Family Charities

Providing financial assistance to fellow Sun Devils experiencing a medical hardship.

Board of Directors

Peter Boyle

Peter Boyle

Executive Director

Negin Azarbehi

Negin Azarbehi


Joe Healey

Joe Healey


Dr. Samantha Shebib

Dr. Samantha Shebib


Timothy Haitaian

Timothy Haitaian


Angel Marin

Angel Marin


Talia Massi

Talia Massi

Operations Manager


Is Activate Sports Management affiliated with Arizona State University?

No. Activate Sports Management is a third party community organization that is not affiliated with Arizona State University.

How is Activate Sports Management governed?

Activate Sports Management is led by a volunteer Executive Director, with oversight and advice offered by a volunteer board of directors. The board offers strategic advice in communications, execution of the mission, and assists by making connections with local businesses.

What does it mean to be an Activate Sports Management business or athlete?

By being an Activate Sports Management Partner or Athlete, it means you have verbally expressed your interest in being introduced to one or the other to talk about potential economic opportunities.

Is Activate Sports Management a “NIL collective”?

No. Activate Sports Management is a community organizaton that seeks to connect local businesses with the broader ASU community. This does include facilitating NIL opportunities for athletes, but we do not represent or negotiate on behalf of student-athletes or businesses, and the terms of any potential NIL deal that does get executed are not disclosed to us. Additionally we don’t seek, collect, or distribute cash to student-atheltes.

What is NIL?

NIL stands for “Name, Image, and Likeness” specifically referring to the use of an athlete’s NIL through marketing and promotional endeavors. Student-athletes at NCAA institutions could begin monetizing their NIL beginning on July 1, 2021.

What are the NCAA rules regarding NIL?

Generally speaking, all NIL activities are permitted, as they follow these four guidelines:

  • There must be quid pro quo attached to an NIL deal essentially requiring a student-athlete to do an activity in order to receive compensation.
  • That activity cannot be tied to athletic performance such as statistical achievements, wins, or awards.
  • That activity cannot be contingent upon the student-athlete committing to the university that the collective supports or tied to enrollment.
  • Institutions do not provide compensation in exchange for the use of a student-athlete’s NIL.

NCAA rules also require student-athletes to follow their state law.

Does Arizona have a state law governing NIL?
Does ASU have a NIL policy?
Does Activate Sports Management solicit donations or collect money?

No. At no point do we intend to solicit donations from businesses or individuals.

Does Activate Sports Management work with perspective student-athletes?

No. Activate Sports Management only works with current student-athletes and does not engage with potential recruits or transfers.

Does Activate Sports Management do any other kind of work within the community?

Yes! We also partner with local businesses to offer discounts and game day specials in order to drive fan attendance and engagement. In addition, we partner with youth groups to offer sports camps, career fairs, and exposure to people in a variety of career fields.

Have Questions? Connect Here.

Help The ASU Community By Activating Today!

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